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Communications and Family Engagement

Enable school collaboration and reach families where they are.

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Streamline Communications and Deepen Engagement

Now more than ever, connecting students, families, and alumni with the right content, through the right channels, at the right time is critical to supporting the whole child. With best-in-class outreach tools, staff can communicate with your entire school community over mobile, e-mail, and social through a single, secure platform. Education Cloud for K-12 solutions empower schools of all sizes to connect, collaborate, and improve engagement.

Features & Benefits

Product screenshot of Marketing Cloud for Connected School

Reach Families Where They Are

Build personal relationships with families by creating individualized messaging journeys that span email, SMS, mobile, and more. Interact authentically on social—publish, monitor, and engage with followers on each of your central office and school-based accounts. Leverage data to tailor content, react in real time, measure performance, and increase family engagement.

Multiple options to contact a school, shown on a phone screen

Streamline School Support Operations

Create a secure, omni-channel help desk to provide real-time support for your school community. Empower collaboration between your central office and schools, and quickly resolve questions about a specific student, staff member, or family concern.

Product screenshot of Marketing Cloud for Connected School, showcasing a program flow within the product

Attract and Engage Students and Families

Admissions and enrollment teams leverage Education Cloud for K-12 to simplify and virtualize recruitment, application, registration, enrollment, and placement processes. Provide families with a more transparent and personalized experience—keeping them engaged and informed every step of the way.

Advancement dashboard showing fundraising productivity for higher ed and K-12 schools

Boost Fundraising Efforts

Fundraising teams can quickly launch campaigns that encourage alumni and donors to get involved and give back. Meet constituents where they are across channels, deliver relevant content, and provide giving and volunteer opportunities based on their interests. More effectively target, secure, and report on donations using customizable, automated workflows and real-time reporting tools. Dashboard for K-12 Schools on a desktop

Track Wellness and Make Data-Driven Decisions

Reopening will be a different journey for every school and district. for Schools is designed to provide K-12 leaders with the tools needed to help protect their communities during the COVID-19 crisis and beyond. Built on the world’s #1 CRM platform,’s suite of apps, expertise, and services can help administrators decide when and how to reopen safely.

Product screenshot of Marketing Cloud for Connected School, showcasing a program flow within the product

Trailblazer Community

Already using Salesforce to transform communications and family engagement? Connect with other users in the Trailblazer Communitiy.

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