Students who have a great onboarding are
See what makes a great higher ed experience – from prospects to alumni.
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56%of students prefer email content from higher education institutions.
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47%of students selected their institution for career prospects.
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40%of staff say their institution has shifted to focus more on flexible learning.

Four higher education trends to watch.
Belonging is key to success.
Students need holistic support.
Prepare students for the future of work.
Flexibility and diversity matter to students.

“The world has changed, and we have got to prepare students for what they do beyond the ivory towers.”
– James Davis,
Associate Dean for Academic Affairs and Humanities, Howard University
Dive deeper with the latest
higher education resources.
Announcing the 2023 Salesforce America Higher Education Advisory Council
Introducing the officers and members of the 2023 Salesforce America Higher Education Advisory Council (HEAC).
Three Enrollment Trends to Watch in 2023
Three important issues and trends that emerged from the Strategic Enrollment Management Conference.
Call for Nominations: 2023 Salesforce.org America Higher Education Advisory Council
Learn more about the 2023 Salesforce.org America Higher Education Advisory Council (HEAC) nomination process.
3 Ways Employers and HBCUs Can Form Strong Partnerships
Ashley Christopher, Founder and CEO of HBCU Week, gives three ways corporations and HBCUs can partner to diversify the workforce.
Report archives
2nd Edition Trends Report
Learn what’s top of mind for students coming out of the pandemic and how staff can support at scale.
1st Edition Trends Report
Download this report to see how the student experience can be enhanced across the entire lifecycle.
Global Higher Ed Research Snapshot
The Global Higher Education Research Report highlights key themes shaping the student and staff experience during the COVID-19 pandemic in 2020.
Stay ahead of trends.
Support every lifelong learner in a personalized way and deliver transformative education experiences with Salesforce for Education.