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Learn how institutions of all sizes and backgrounds are innovating beyond traditional marketing tactics to deliver personalized digital engagement to create connected experiences from enrollment to fundraising. Brought to you by Cvent.

Welcome to the Marketing Track

Learn how institutions are delivering connected experiences from enrollment to fundraising.

Centralizing Communications with Marketing Cloud

Leveraging our enterprise Salesforce platform and Marketing Cloud, UMass communicators, who once struggled with undelivered emails and blacklisting, are now sending both transactional and commercial emails with excellent results. 

Centralizing Student Communications Using Salesforce and Marketing Cloud

By founding a Marketing Cloud “center of excellence” within the central marketing and communications team, UM-Dearborn has centralized student communications to improve the way they reach students with appropriate and personalized communications. 

Experience Redefined: Inspiring Lifelong Learning Through Digital Disruption

Learn how The Queensland University of Technology is consolidating technology, data, and business processes to create a technology-infused and responsive experience for its learners.

Lessons Learned on a Path to Marketing Maturity with National University System

Discover the key factors driving digital marketing maturity today and how universities are using Salesforce CRM and Marketing Cloud to increase student engagement.

Recruitment Lifecycle on Salesforce: A Panel Discussion with UAB and UMBC

Stuck with inflexible recruitment and admissions technology? Cloud for Good is joined by UAB and UMBC for an in-depth discussion on how they moved to a native-first Salesforce approach to help manage their recruitment and admissions lifecycle.  

Reduce, Reuse, Recycle: Exploring the 3 R’s of Content Management

Did you have a recent webinar, livestream, or even speaking event with a top-notch presenter? Don’t let your .mp4 file go to waste! Use this video content in Commerce Cloud and Marketing Cloud to entice the people who have not enrolled in your course yet. 

Reimagining Higher Ed Events: Boundless Recruitment and Alumni Experiences

Higher education institutes have been forced to modify nearly every aspect of their operations since 2020. In-person recruitment and alumni events are back on the agenda. Hear from Northeastern and Cvent about how recruitment and alumni events have been reimagined to prepare for a boundless future. 


Higher Education Marketing Demo

Find out how to create exceptional experiences for every student with education marketing.

Higher Education Digital Marketing Maturity Assessment

Transform your marketing to a more data-driven operation.

5 Pillars and 5 Pitfalls to Higher Ed Unified Communications

Discover how to build a foundation to align communications at your institution.

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