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Advancement Sessions

Learn from advancement and alumni relations teams, who are focused on improving and modernizing their strategies for success. Brought to you by our partner, Cloud for Good. 

Welcome to the Advancement Track

Find out how teams are integrating solutions that break down data silos, drive major gifts and online fundraising, improve reporting and insights with AI, personalize engagement, and steward longtime supporters.

Action-Based Prospect Management

In implementing a new CRM, Salesforce+ascend by UC Innovation, The Foundation and The Association of Former Students at Texas A&M used the opportunity to rebuild and enhance the prospect management process to improve the frontline fundraiser experience.

Improving Data and Retention: A New Graduate Welcome Journey

Learn how the USC Alumni Association evolved its Marketing Cloud welcome journey to improve the new graduate digital experience, resulting in significant increases in engagement and improved data for recent

ISDI DTC: Students, Alumni, and Faculty Gathered in a Single Hub Using Salesforce

SDI Digital Talent Community (ISDI DTC) is the meeting point for students, alumni, industry leaders, and professors. Available via web and app, its main features are Digital: Lead with digital knowledge, Talent: Grow as a professional, and Community: Connect

Predictive Modeling in Salesforce

The analytics team from Carnegie Mellon University shares tips on how to build a prediction model and transfer it to the Salesforce platform.

Transforming Your Fundraising Experience with Marketing and Commerce Clouds

Indiana University Foundation and Alumni Association is leading innovation in the advancement space by revolutionizing how they engage with their constituents using Marketing and Commerce Clouds. Join this session to see their solution in action.

Related Advancement Demos & Resources

Power University Advancement with Education Cloud

See how to build donor relationships and enhance alumni relations with advancement software.

Higher Education Advancement Buyer’s Guide

Guidance on must-have features & benefits, red flags to look out for, and how
Salesforce is innovating the higher education advancement space.

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