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General Session: ASU Connections

The Arizona State University Mission: “Arizona State University has developed a new model for the American Research University, creating an institution that is committed to excellence, access and impact. ASU measures itself by those it includes, not by those it excludes. ASU pursues research that contributes to the public good, and ASU assumes major responsibility for the economic, social and cultural vitality of the communities that surround it.”

ASU has adopted Salesforce as an integrated enterprise CRM platform to help us achieve this mission and have coined the term “Project Connections” to identify how connected our university is.

With a mission about inclusion, impact and communities ASU is focusing on our stories including our past, our present and our future to frame this vision. Understanding who our community is, who we are building relationships with helps to realize our vision of inclusion and community benefit. These stories are coming together to form our Project Connections whereby we pull together our multifaceted set of programs and relationships to work towards one set of concepts to build stronger relationships that allow us to truly connect with our constituents and our community.

Explore with ASU how we look toward our community outreach of our K-12 programs through our recruitment process, service to our current students and long-term affinity of our alumni, visitors and events to build on our mission and realize the potential of connections that our experimentation with Salesforce is enabling.


Kent Hopkins

Kent Hopkins, Vice Provost of Enrollment Management, Arizona State University

Kent R. Hopkins has been Vice Provost of Enrollment Management at Arizona State University since November 2009. He is responsible for total enrollment strategy and operations of the university, including the offices of admissions, student financial assistance, enrollment marketing and communication, university registrar, enrollment services, and the Pat Tillman Veterans Center.

Prior to his appointment at ASU, Hopkins provided enrollment management consulting to more than 100 two- and four-year institutions, both public and private, as vice president for consulting services for Noel-Levitz. Hopkins previously served in campus positions at University of Toledo as dean of enrollment management and at St. Louis University as director of undergraduate admissions. Hopkins holds a Bachelor of Science in journalism and mass communication and a Master of Science in higher education administration from Iowa State University.

Leah Lommel

Leah Lommel, Asst Vice President, UTO Development, Arizona State University

Leah is Assistant Vice President of Development in the University Technology Office. Her areas of responsibility encompass support and development for all enterprise application systems, websites, web applications, business intelligence, and product and business analysis.

Leah prioritizes personalization and usability; her particular strengths include business process redesign and leadership of diverse teams in the development system design and decision-making process. Constantly seeking innovative ways to find strategies that promote student engagement and success, integrated experiences and administrative efficiencies at an enterprise level. Employed in Higher Education, Student Services and Information Technology since 1994, Leah has 18 years experience working with Higher Education Processes and Systems.