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Best Practices to Improve Student Success and Retention

This session is sponsored by


Student retention is one of the most important issues facing higher education today. With large numbers of college students dropping out of school each year, the focus at colleges and universities has shifted from enrollment to student success and completion. Over the past 40 years there has been little change in the four best practices – academic advising, first-year transition programs, learning support, and initial course placement decisions – that support student success and retention. To be successful, these tested retention practices rely on close monitoring and timely and targeted intervention. To build effective retention strategies, institutions can leverage key data to implement business process change, differentiate which types of data impact business process change and determine the requirements needed to design successful retention strategies beyond the Salesforce platform. Join Dr. Wes Habley, author of the bookIncreasing Persistence: Research-based Strategies for College Student Success, for an interactive discussion focused on best practices that improve student success.

John Endrud


John Endrud, Vice President of Business Development, Deltak

John joined Deltak in 2006 from Sungard Higher Education and is currently Vice President of Business Development. He is responsible for all new institutional partner acquisitions, the Company’s market strategy team, and he leads new product and services strategy. Previously, John served as Deltak’s Vice President of Marketing and was the Director of Business Development. Prior to Deltak’s inception, Mr. Endrud worked for the Company’s predecessors, Collegis and Eduprise as a Regional Sales Executive and first entered higher education as a sales professional with eCollege. He holds a Master of Business Administration from Benedictine University and a Bachelor of Individual Studies degree in Marketing, Economics, and Industrial and Organizational Psychology from the University of Minnesota – Twin Cities.


Dr Wes Habley

Dr. Wes Habley, Author

Dr. Wes Habley currently serves an independent higher education consultant after retiring as Assistant Vice President for Strategic Partnerships at ACT, Inc. He earned his Bachelor’s Degree in Music Education and his Masters Degree in Student Development from the University of Illinois-Urbana/Champaign. His doctorate in higher education administration was earned at Illinois State University where he was recently inducted into the College of Education Hall of Fame. Habley has more than 50 published works on academic advising and college student success. His most recent publications include Increasing Persistence: Research-based Strategies for College Student Success (2012), Academic Advising: a comprehensive handbook (2000, 2008), Status of Academic Advising (2004) and What Works in Student Retention in (2004, 2010). He has delivered more than 400 presentations at professional meetings and has served as a consultant or workshop leader at more than 125 colleges in the US, Canada, and the Middle East. Habley is a founding Board member of National Academic Advising Association (NACADA) and served as President and Treasurer. He inaugurated and served for 22 years as the Director of the Summer Institute on Academic Advising and is the recipient of NACADA’s awards for service and for outstanding contributions to the field of advising.