The survey is based on responses from 499 people who are the senior person in admissions or enrollment management at their institutions. Admissions directors were given complete anonymity, but their institutions were tracked to allow for sorting by sector. This year’s survey shows continued pressure on colleges — in an era when missing enrollment targets can be devastating to institutional finances — to enroll a class that meets their goals.
Salesforce.org and Inside Higher Ed also presented an exclusive webcast to discuss the results of the surveys. Watch the recording here.