Your Guide to Salesforce.org Sessions at AFP ICON 2019
Every year, thousands of the top fundraisers gather at the Association of Fundraising Professionals (AFP) ICON, the premier international conference to discuss and share trends in fundraising, best practices and more. This year, Salesforce.org is excited to participate in a variety of ways. Here’s how we are participating at AFP Icon 2019:
1. Hosting the Trends and Innovation Track and presenting sessions on:
Strategies to Successfully Undergo a Digital Transformation
Sunday, March 31
9:00 – 10:15 AM
Room 217C
Many organizations are looking to embrace technology, but few know where to start. In this session, we’ll showcase the importance of undergoing a digital transformation, provide some recommendations on how to prepare, and highlight how to implement a change management strategy.
The Robots Are Coming: Artificial Intelligence and the Future of Fundraising
Monday, April 1
3:00 – 4:15 PM
Room 214A
Artificial Intelligence is disrupting various industries and changing the way many organizations function. In this session, we’ll provide an introduction to Artificial Intelligence, share what AI means for the future of fundraising, and provide some tips and tricks around how your organization can take advantage of this advanced technology.
(And for more on AI for Nonprofits, check out this blog on use cases.)
Embracing Innovation to Engage and Inspire Millennials and Gen Z to Give
Tuesday, April 2
8:00 – 9:15 AM
Room Hemisfair C1
More people are being activated than ever before, especially Millennials and Gen z. In this session, we’ll share trends in Millennial giving and provide recommendations on how you can use technology to reach Millennials and Gen Z where they are and inspire them to give and advocate for your organization.
2. Showing off Nonprofit Cloud and how it can help fundraisers inspire, cultivate and connect with supporters in four Learning Labs:
Acquire, Inspire and Convert New Donors with Salesforce.org Nonprofit Cloud
Tuesday, April 2
10:00 – 10:30 AM
Learning Lab 2
Join us to learn how to uplevel your fundraising by developing on-on-one donor journeys on Salesforce.org Nonprofit Cloud.
Go Big! Manage and Steward Your Major Donors with Salesforce.org Nonprofit Cloud
Monday, April 1
3:15 – 3:45 AM
Learning Lab 2
Learn how you can understand and efficiently steward your major donors on Salesforce.org Nonprofit Cloud.
Work Smarter! Digitize Revenue Streams and Drive Productivity with Salesforce.org Nonprofit Cloud
Sunday, March 31
11:15 – 11:45 AM
Learning Lab 2:
Learn how you can digitize revenue streams across donations, grants, direct mail and earned income on Salesforce.org Nonprofit Cloud while driving productivity.
It’s Magic! Uplevel Insights with AI and Predictive Analytics on Salesforce.org Nonprofit Cloud
Monday, April 1
1:45 – 2:15 AM
Learning Lab 2
Take advantage of AI and predictive analytics to make your fundraising team smarter than ever with Salesforce.org Nonprofit Cloud.
For all the details, see session and Learning Lab descriptions.
3. Having conversations on #nptech
We love having conversations about how technology can help nonprofits,, and AFP ICON is another opportunity to do just that! If you’re interested in talking to our product team while at the event, please provide us your email and we’ll reach out to schedule some time.
4. Sharing swag!
We’ll be at Booth #523, stop by to say hi, see a demo, or get some swag.
We hope to see you there at AFP Icon!
For more tips on picking technology for your nonprofit, get the buyer’s guide here.
About the Author
Andréa Schiller is a Senior Product Marketing Manager on the Salesforce.org team focused on nonprofit fundraising. She is passionate about using technology for social good. In addition to her work in helping nonprofits understand technology to achieve their goals, she is President of Latinoforce, a Salesforce Employee Resource Group. Her nonprofit contributions include starting and managing TeachTech Inc, a 501c3 nonprofit that focuses on bridging the gap between older and younger generations in technology literacy. Originally from San Diego, she has also completed an Ironman race and studies part-time at the UC Berkeley Haas School of Business.
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