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Using Data to Tell the Right Story to the Right Donors

By June 5, 2015

United Way BuildingRetaining donors is one of the biggest challenges nonprofits face today. With so many worthwhile organizations out there it’s hard to stand out in the crowd and keep the donors you have coming back for more. Mile High United Way in Denver, CO, was facing this ever-pressing “retention problem” and looked to Salesforce for a solution.

Mile High United Way partners with local nonprofits, government agencies, policy-makers and businesses to collectively solve Denver’s community-wide problems. On Wednesday, June 10, Mile High United Way will join for a free webinar for nonprofit organizations on how they are using data to tell the right story to the right donors with Salesforce. Sign up for the webinar to learn from their experience and see a live demo on the Salesforce Marketing Cloud solution from John Patton of

During the webinar, you will also hear from Nicole Adair, United Way’s Senior Director of Development Operations and Donor Communications, about how they’re using Salesforce’s Marketing Cloud to drive their email marketing and the promising results they’re seeing on donor retention as a result. Salesforce allows United Way to send dynamic content in segmented communications so donors are getting the right message at the right time. Learn how United Way has increased their donor retention of one group by 6% and giving from that same group by 49%.

Register today for this free webinar and join us on Wednesday, June 10 at 2:00pm EDT / 11:00am PDT.

Register for the Webinar