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Two Tales of Marketing Automation in Higher Ed

By April 20, 2016

Marketing in higher ed is a complex job – creating personalized communication is a must, but doing so efficiently is just as important.

However, marketing automation with Pardot makes the task a bit less daunting. With features and tools such as prospect-nurturing, lead qualification, and email automation, Pardot can reinvigorate the way you communicate with constituents – no matter where they’re at in the lifecycle.

BerkeleyOn Thursday, April 21, we’re hosting the Two Tales of Marketing Automation in Higher Ed webinar to hear firsthand how higher ed institutions are implementing Pardot. Beth Lindsay, the Manager of Enrollment Services at Berkeley Resource Center for Online Education, will share how she and her team have used Pardot to make the enrollment process as efficient, seamless, and personal as possible for students.

Michelle Littlefield, the Director of Strategic Marketing Initiatives at the University of New England will also join us to talk about how her team got started with Pardot and how they’re now using it to deliver dynamic and personalized communication at scale.


Reserve your spot in Thursday’s webinar to learn more about Beth and Michelle’s experiences and ask questions about how Pardot can help you in your marketing automation journey. Do you have questions now? Post them in the comment section below and we’ll make sure we cover them in Thursday’s presentation!

The Two Tales of Marketing Automation in Higher Ed webinar is the second webinar of a three-part series:

  • Social by Committee: Driving Social Media Success Across Campus: Watch the recording.
  • Two Tales of Marketing Automation in Higher Ed on 4/21: Register now!
  • Transforming the Student Journey with Marketing Cloud on 4/28: Register now!

Register for Webinar