Social Media for Nonprofits: Savvy Marketing Tips

By: Emily Goodstein, Marketing Consultant

You should read this if you’re a nonprofit technology rockstar trying to get savvy on social. (And if you don’t self-identify as a technology rockstar, you should still read this blog post because we know you really are.)

We are:

• Your sisters and brothers in struggle to build a solid Facebook following.
• Also fed up by 1990s-style customer service.
• Standing beside you as you try to craft pithy and engaging 280 character calls to action on Twitter.
• Cheering you on as you figure out social media integration with your existing database.
• Also in awe of organizations that make sure social media influencers always get the VIP treatment.

We’re here to support your success, so we just whipped up a new e-book, Getting Serious on Social. We were inspired by the organizations we get to work with everyday – the ones who are tackling that list above (and more). Download the e-book if you want to impress your colleagues with your newfound social media prowess while also helping your organization implement a pro social strategy.

Close your eyes and imagine life when your organization is social-savvy. (Or maybe read the rest of the post, then close your eyes? Or have your best friend read this out loud while you sip a cold LaCroix. We recommend pamplemousse flavor.)

So, what does that social-savvy organization look like?

Your organization posts at peak times when the majority of your constituents are online. Turns out, that 11:00 AM on a Tuesday rule doesn’t apply to *all* organizations.

The days of calling a 1-800 number are over… and often, nonprofits are interacting with folks that have feedback or questions via social media. Your social-savvy organization has transformed customer service. It is now provided over social media to help answer questions quickly and get folks to your pie-eating contest fundraiser more quickly!

Volunteers and donors are thanked, enthusiastically and quickly, when they post about your organization. They feel special (#millennials) and appreciated. Plus, you have a huge number of user-generated images and quotes to reuse on next week’s content calendar because your social listening abilities are superhuman.

Your board and funders are in awe of the social media growth data you can provide. You are proud of yourself for pulling said data together (including reports!) with just a few clicks.

And lastly… and possibly our favorite: you now bring the URL… IRL. Your social savvy organization takes that online experience with you to in-person events and outreach. Your constituents feel a totally integrated experience from what happens on their inboxes, newsfeeds, mailboxes and fundraising galas to name a few (so seamless, they likely won’t even notice… which is the point, right?).

So there you have it. Being social-savvy is the future and our new e-book is here to help you out. See you on social, friends.

To learn more, download Getting Serious on Social and watch the Social Studio for Nonprofits demo video.

This post is also featured on TopNonprofits.