Philanthropy Cloud: Your Guide to Dreamforce 2019 Sessions

Whether you work for a business or a nonprofit, Dreamforce 2019 will show how today’s business leaders are doing well by doing good. This year, there will be more than 25 opportunities to see what our corporate giving platform, Salesforce.org Philanthropy Cloud, can do to help connect employees to nonprofits and vice versa. Philanthropy Cloud is used by such global brands as Kellogg and Deloitte, offering giving and volunteering in one seamless interface, with more announcements to come at Dreamforce.

Keynote: The Future of Workplace Culture

The Philanthropy Cloud keynote will have something for everyone. You’ll hear about product updates and announcements that apply to both corporations and nonprofits.

Speakers:
Nick Bailey, VP, Innovation and Products, Salesforce
Ebony Beckwith, Chief Philanthropy Officer, Salesforce
William Browning, Chief Strategy & Transformation Officer, United Way Worldwide
Richard Curtis, CBE, Film Writer and Director and United Nations SDG Advocate
Kerri Folmer, Managing Director, Deloitte
Jody Kohner, Senior Vice President, Employee Engagement, Salesforce
Stephanie Slingerland, Director, Philanthropy/Social Impact, Kellogg Company
Georges Smine, VP, Product Marketing Philanthropy Cloud, Salesforce

When: Wednesday, November 20, 3:30 PM – 4:30 PM
Where: Hilton Union Square, Grand Ballroom B
Intended Audience: Corporate and nonprofit executives interested in corporate philanthropy, improving workplace culture, and learning more about the Sustainable Development Goals announced at the United Nations in 2015.

Philanthropy Cloud Dreamforce Sessions for Businesses

We have many sessions designed to help companies figure out their next steps in corporate philanthropy. You’ll hear directly from our customers as well as experts in human resources, corporate social responsibility, marketing, and the Sustainable Development Goals.

Breakout Sessions:

How Deluxe Transforms Employee Engagement with Philanthropy Cloud
Deluxe and United Way transform how employees engage with their communities — connecting individual passions to the right opportunities to give back and attract and retain talent. The Deluxe Foundation focuses on long-term solutions that help people, businesses, and communities thrive. Since 1954, the Deluxe Corporation Foundation has awarded $109 million to charitable organizations.

Speakers:

• Keith A. Bush, SVP, CFO, Deluxe
• Jane Elliott, CHRO, Deluxe
• Ann Edmonds, VP, United Way Worldwide
• Georges Smine, VP Product Marketing, Philanthropy Cloud, Salesforce.org

When: Tuesday, November 19, 8:30 AM – 9:10 AM
Where: Marriott Marquis, Foothill G1-G2
Intended Audience: Corporate executives and professionals in CSR and HR

How Purpose and Marketing Come Together to Drive Business Results
Many purpose-driven companies are improving the world every day. They’re finding new, creative ways to connect with their communities and deliver tangible impact for the causes they’re aligned with. Where they often fall short, however, is sharing those stories of work and impact with the world. Those who are able to successfully share their stories of impact see benefits far beyond those felt in the community. Our panelists will share how reputation can influence trust from consumers, the informed general public, and investors. Explore the best ways to share stories of impact in an authentic way, improving reputation among key stakeholders while staying true to their purpose and constituents.

Speakers:
Sue Tobias, Market Leader, North America, Reputation Institute
Rachel Seward, Vice President, Enterprise Communications and Philanthropy, MiTek
Stephanie Slingerland, Director, Philanthropy/Social Impact, Kellogg Company
Stacey Ullrich, Head of Global Social Responsibility at Under Armour

When: Tuesday, November 19, 4:30 PM – 5:10 PM
Where: Metreon AMC Theaters, Level 3, Theater 13
Intended Audience: Corporate executives, including CEOs, CMOs, and Heads of CSR

3 Corporate Social Responsibility Strategies to Boost Employee Engagement
Millennials will soon make up half the workforce, and companies want to keep them and the other generations engaged. One thing we all know for sure: Everyone cares about social issues and expects their employers to care as well. The best way to show employees how much you care is to invest in your employees. Our panelists have done just that with three unique CSR strategies that made giving back to the community not only painless, but actually fun and easy. Hear from these leaders to learn tips and best practices and explore the tools and technology they’re using to successfully engage their employees.

Speakers:
Denis Pombriant, Author, The Age of Sustainability, You Can’t Buy Customer Loyalty, But You Can Earn It, and Solve for the Customer
Tim Britt, CEO, Synoptek
Melissa Grimes, Chief Operating Officer, Nextep
Orv Kimbrough, Chief Executive Officer, Midwest BankCentre

When: Wednesday, November 20, 10:00 AM – 10:40 AM
Where: Hilton Union Square, Plaza Ballroom B (lobby level)
Intended Audience: Corporate executives and professionals in CSR and HR

Engaging Millennials and Gen Z in the Sustainable Development Goals
Earlier this year, United Way announced that United Way LINC® (Lead.Impact.Network.Change.), its affinity group serving Millennials and Gen Z supporters from corporations across the country, has set a goal of educating one million young people about the Sustainable Development Goals (SDGs), announced at the United Nations in 2015. To reach one million young people, LINC will execute a multi-pronged campaign that includes activating local influencers, leveraging social media with exclusive content, and harnessing the power of Salesforce.org Philanthropy Cloud. Attend to learn more about the Sustainable Development Goals and LINC’s approach to engaging young people in hopes that we become a generation that ends poverty and achieves the SDGs by 2030.

Speakers:
Lisa Bowman, CMO, United Way Worldwide
William Kennedy, Senior Programme Director, UN Office for Partnerships
Maria Torres, HR Specialist, UPS
Ashleigh Wahl, Communication & Marketing Strategist, United Way LINC (Lead.Impact.Network.Change.)

When: Wednesday, November 20, 1:00 PM – 1:40 PM
Where: Hilton Union Square, Plaza Ballroom B (lobby level)
Intended Audience: Nonprofit communications professionals, corporate HR and CSR professionals

Aligning Your Technology With United Way
Learn how an integrated technology solution with Marketing Cloud, Salesforce Philanthropy Cloud, and CRM allows United Way to deliver a seamless customer experience. Join us as we go deeper into automated Marketing Cloud journeys and explore how you can engage individuals with timely, personalized, and hyper-relevant content.

Speakers:
Amy Floryan, Director, Digital Engagement, United Way Worldwide
Christopher Chantalat, Senior Manager, Product Marketing, Salesforce

When: Thursday, November 21, 9:00 AM – 9:40 AM
Where: Palace Hotel, Gold Ballroom

Theater Sessions:

Come to the Salesforce.org Campground for two back-to-back 20-minute sessions on the new mobile app and the role of internal champions in inspiring colleagues to volunteer and give back.

• Keeping Employees Engaged on the Go – The Mobile Giving Experience

When: Thursday, November 21, 3:00 PM – 3:20 PM
Where: Salesforce.org Campground, Moscone South

• The Champion Role – How Philanthropy Cloud Empowers Employee Resource Groups

When: Thursday, November 21 from 3:30 PM – 3:50 PM
Where: Salesforce.org Campground, Moscone South

For those of you who just can’t wait to get your hands on Philanthropy Cloud, head on over to the Apple Booth, where you’ll get an up-close view of all the features on the mobile app at Apple’s iOS Inspiration theater, have a chance to talk to a United Way representative, and get a one-on-one demo.

• Inspire and Engage Your Employees with No Boundaries

There are 10 sessions to choose from, starting every 30 minutes, during the following time slots:
When:

• Tuesday, November 19 from 2:00 PM –3:30 PM
• Wednesday, November 20 from 10:00 AM – 12:00 PM
• Thursday, November 21 from 3:30 PM – 5:00 PM

Where: Apple Booth, Moscone South
Mark your calendar. There isn’t an online link for these.

If you’re interested in how Philanthropy Cloud works, visit us in the Platform Zone for one of four 20-minute sessions.

• Salesforce.org Philanthropy Cloud: A Scalable Employee Engagement Solution

When:

• Tuesday, November 19 from 12:00 PM – 12:20 PM with Mike McCormick, VP & CTO Mobile & Connected Devices and Jon Stahl, Senior Product Manager, Salesforce.org
  
• Wednesday, November 20 from 11:00 – 11:20 AM with Jason Kirtland, Philanthropy Cloud Architect, Salesforce.org and David Manelski, Senior Director, Product Management, Salesforce.org
  
• Thursday, November 21 from 12:00 – 12:20 PM with Mike McCormick & Jon Stahl
  Friday, November 22 from 11:30 – 11:50 AM with Jason Kirtland & Dave Manelski

Where: All sessions are in the Customer 360 Platform Meadow Theater in Moscone West.
Intended Audience: Giving and volunteering program managers, HR, IT, and anyone curious about how Philanthropy Cloud works

Philanthropy Cloud Dreamforce Sessions for Nonprofits and Education Institutions

Learn how nonprofits can make the most of Philanthropy Cloud with these 20 minute theater sessions.

How Nonprofits Can Drive Reach with Corporate & Employee Donors
When: Tuesday, November 19, 12:00 PM – 12:20 PM
Where: Red Adler Amphitheater, Westin, St. Francis

Disruption in the Philanthropic Marketplace
When: Thursday, November 21, 10:00 AM – 10:20 AM
Where: Saskatoon Stage, Westin St. Francis (Grand Ballroom)

Maximize Your Inclusion in the Philanthropy Cloud Marketplace
When: Thursday, November 21, 12:30 – 12:50 PM
Where: Saskatoon Stage, Westin St. Francis (Grand Ballroom)

How BCG Works with Nonprofits to Drive Social Impact
When: Thursday, November 21, 1:30 PM – 1:50 PM
Where: Westin St. Francis, Red Adler Amphitheater (Grand Ballroom)

Purposeful Brand Storytelling

Spreading Good News: Changemaker Correspondents on Digital Storytelling
If you have a great corporate purpose program and no one hears about it, does it still matter? Want to build your corporate brand? Join us to hear how Salesforce.org teamed up with expert storytellers to form the Changemaker Correspondents campaign.

We will share how we blended technology, marketing, and a journalistic approach combining social media, blogs, and YouTube to raise awareness and associate our respective brands with positive change. By working with Georgetown University and the NGO War Child Holland, we used social media to showcase authentic stories.

Attend and learn…

• How technology gives you leverage in elevating your influencers’ voices.
• Why authenticity must come across in your brand voice
• The best ways to build momentum and convert stories into engagement

Speakers:

• Debra Barraud, Humans of Amsterdam (correspondent paired with War Child)
• Nina Jongerius, Strategic Partnership Advisor, War Child Holland
• Randy Bass, Vice Provost for Education and Professor of English, Georgetown University
• Amelia Old, Passports from the Heart (correspondent paired with Georgetown)
• Jon Fee, SVP & Head of Global Marketing, Salesforce.org (moderator)

When: Wednesday, November 20 from 10:00 – 10:40 AM
Where: Tower Salon A, Westin St. Francis
Intended Audience: Corporate brand, marketing, and PR professionals and nonprofits seeking to partner with companies

AGENDA BUILDER

P.S. Pro tip: We rely on attendee feedback to make each Dreamforce better than the last. One recurring suggestion that we received last year was how it can be distracting for session goers and speakers alike when attendees left sessions early. With that in mind, we ask that you do not leave your sessions before it ends or sit in the back to minimize the disturbance if you need to head out early. Thanks in advance for helping everyone at Dreamforce have a great learning experience!