Optimize University Recruiting and Engagement via Social Media

By Martha Gallagher, Marketing Specialist for Salesforce Marketing Cloud

There’s not a one size fits all model for how higher education institutions can benefit from participating in social monitoring, sharing and engagement. However, it’s important that you’re engaging throughout the entire lifecycle of the student – connecting with them from the recruiting process, to long after they’ve crossed the stage at convocation.

Hoping to optimize your recruiting efforts? The Salesforce Marketing Cloud will help you listen for students who are talking about applying to your school, or those who are debating a variety of options. Simply replying to a question can make a world of difference – and it can be instrumental in turning a question into an application.

Current students are online discussing an immeasurable amount of topics – including what they enjoy, and what they wish they could change, about your institution. Conversations cover any number of topics, from the quality of your campus wifi, to course registration issues, and what’s for lunch in the dining hall – and you don’t want to miss out. For example, University of Adelaide’s orientation mobile app engaged with students, and encouraged them to share their thoughts and feelings through online channels.

It can be difficult to keep in touch with your alumni but Marketing Cloud can help. By maintaining easy-to-locate and consistently updated social channels for your alumni groups you’re giving past students and potential donors the opportunity to connect on their terms. Nurturing these valuable relationships is a great way to promote events, and foster relationships that can turn into donations.

Interested in learning more about how universities and colleges are using Marketing Cloud to enhance their social presences? Tune into our webinar on Thursday, January 17^th at 11:00am PST with Full Sail University and Brock University to find out how these schools are driving their recruiting efforts, connecting with current students, and growing stakeholder relationships. Click here to register – we can’t wait to see you there.