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Lessons for Every Marketer at #CNX14: The Connected Campus & The Connected Nonprofit

By September 19, 2014

Cross posted from

Connected Nonprofit and Campus

It’s hard to believe Connections 2014 is just a few days away. Sessions are starting to fill up, and I know a few Connections veterans that already have their agendas locked in. But I wanted to tell you about one session that you can’t afford to miss.

Hosted by the, The Connected Nonprofit and the Connected Campus: Creating Stronger Connections [Wednesday 11:45am-12:30pm | Rooms 231-234] will feature two amazing stories from two very different Salesforce users: Northeastern University and

Makeda Keegan of Northeastern University will cover the strategies the university has used to operationalize social engagement, building lasting relationships with students, prospects and alumni. Northeastern’s Marketing Communications team are Radian6 power users, so you’ll get a glimpse of the how they are leveraging the ExactTarget Marketing Cloud social tools to deliver deeper connections with students and alumni on their constituents’ channel of choice. And when you hear Makeda tell the story of how Northeastern used social media during the Boston Marathon bombings to dispel rumors and ensure student safety, you’ll understand that for the modern university, social is non-negotiable.

Of course, while social is here to stay, email is not going anywhere, and no one knows that better than, whose largest source of donation revenue is email. Maggie Horikawa of will show how two tenacious marketers are able to run the entire donor engagement operation for this influential nonprofit with the power of the ExactTarget Marketing Cloud. Maggie will delve into the art of “walking the line between staying on the cutting edge and getting things done,” by taking advantage of tools like sender-authenticated emails, criteria-based segmentation, out-of-the-box email templates, and other secret weapons that every marketer should know about. You’ll also get a firsthand look at their bidirectional data sync between Salesforce CRM and the ExactTarget Marketing Cloud, which empowers the team with indispensable constituent data and analytics.

Register today: The Connected Nonprofit and the Connected Campus: Creating Stronger Connections
Wednesday 9/24 11:45am-12:30pm | Rooms 231-234

This is the kind of session that makes Connections worth the trip for marketers. Whether you work at a nonprofit, a higher education institution, a startup, or a Fortune 50 company, you’ll walk out of this session knowing something you didn’t know before.


Register for Connections 2014