Skip to Content

Innovate With Salesforce Faster Than Ever – Introducing the Higher Education Data Architecture (HEDA)

By Pat McQueen March 1, 2016

It’s no secret – engaging and staying connected with constituents is more important than ever before. Institutional success depends on it. Colleges and universities are constantly looking for new ways to connect, engage, and foster success across the student lifecycle.

Today, is excited to introduce the Higher Education Data Architecture (HEDA).

Built in collaboration with our partners and customers in Higher Education, HEDA is a community-driven data architecture and set of best practices designed to configure Salesforce out of the box for Higher Ed. HEDA makes it even easier for institutions of any size to become a Connected Campus, enabling richer and dynamic, 1-to-1 engagement across the student journey.

Colleges and universities can now innovate on Salesforce faster than ever, simplify infrastructure and integration, and build new apps to serve students in a whole new way across all devices on the world’s #1 CRM platform:

“By speaking the language of Higher Ed,” says Amjad Ayoubi, Assistant Dean at Tulane “HEDA makes it easier for staff to adopt Salesforce and engage students at every stage of their journey.”

But HEDA is more than just a data architecture, it is a continuation of’s dedication to enable the sharing of best practices, ideas and success that are truly unique to Higher Ed. HEDA was developed by listening to our community and bringing together the expertise of our Higher Education customers and industry leaders. By working together, our community is creating innovative solutions to address some of the toughest problems facing Higher Ed. By adopting HEDA, institutions become part of a community of colleges and universities looking to collaborate and change the way Higher Ed institutions use technology.

“There are many challenges the Higher Education industry is facing, and HEDA is another example of’s commitment to solving these issues in a collaborative way” says Nicole Engelbert, Director of Research and Analysis at Ovum Technologies, “With HEDA as a foundation, universities can change the campus experience by connecting with students in innovative ways at every stage of the student journey.”

The mission of is to put our innovative technology in the hands of colleges and universities so they can focus their time and resources on achieving their mission. Working closely with the higher education community, we continue to assemble the best solutions built on the Salesforce Platform to help colleges and universities connect with their prospects, students, alumni, faculty and staff through social, mobile and cloud technologies.

Interested in learning more? Watch our webinar recording introducing HEDA!

Watch HEDA Webinar Recording