Are You Engaging With Baby Boomers?: The Connected Nonprofit Report Is Here to Help

The Baby Boomer generation is an important audience for nonprofits to engage with. They are more likely than younger generations to both donate money and donate goods.

That’s one of the reasons why Salesforce.org recently release it’s Connected Nonprofit Report, which compares the relationship of Baby Boomers and nonprofits with that of other generations.

The report is available to you for free.

Here are some of our findings on Baby Boomers:

Baby Boomers are more likely than other generations to donate money or goods

In the past 12 months, Baby Boomers are more likely to have given more than $500 to nonprofit organizations

Baby Boomers care more than other generations about knowing where nonprofits spend their money

To find out how your nonprofit can better engage with Baby Boomers in 2017 and beyond, be sure to download the full, free report.