Countdown to #GivingTuesday: T-Minus 2 Weeks
We’ve all heard of Black Friday, the post-Thanksgiving sales extravaganza that sweeps across retailers each year. And with the advent of online shopping, these deals extended into the e-tailer space with Cyber Monday.
But not everyone knows about #GivingTuesday, a growing movement for people to give back on the Tuesday after Thanksgiving, largely powered by social media. If Black Friday and Cyber Monday kick off the pre-holiday shopping season, you could say #GivingTuesday kicks off the end-of-year fundraising season.
Started in 2012 at the Belfer Center for Innovation & Social Impact at 92nd Street Y, #GivingTuesday has since grown tremendously. Last year alone, over $116 million dollars were raised across 71 countries under the #GivingTuesday banner. Learn more about #GivingTuesday.
As part of our mission to support nonprofits everywhere, Salesforce.org is proud to celebrate #GivingTuesday, which takes place on November 29 this year. Here are some of our favorite resources and articles from around the web to help you with your own #GivingTuesday fundraising campaign.
1. Official #GivingTuesday Toolkit
Here’s the official toolkit provided on givingtuesday.org, chock full of tips, templates, and other resources.
2. 7-Day Marketing Plan for Your #GivingTuesday Campaign
By: @AllisonGauss via @classy
A day-by-day template you can use in your marketing efforts in the week leading up to the big day. Classy has also brought together a fantastic page of #GivingTuesday resources.
3. Fundraising Processes You Should Track in Salesforce
By Kelsey Henneboehle of @cloud4good
With #GivingTuesday right around the corner, learn how to optimize your use of Salesforce and the Nonprofit Success Pack to raise more funds.
4. 3 Targeted Tips to Raise More Revenue at Fundraising Events
Around #GivingTuesday and throughout the rest of the end-of-year fundraising season, many nonprofits will be holding events. After all, 31% of annual charitable giving happens in December. Check out these tips for making the most out of those events.
5. #GivingTuesday 2016: How to Plan a Successful Fundraising Campaign
It’s not too late to plan your #GivingTuesday campaign! CauseVox shows you how.
6. How the 1985 ‘Live Aid’ Concerts Led to The Ice Bucket Challenge
Sort of random, but if you’re looking for some inspiration for your #GivingTuesday and end-of-year fundraising campaigns, we really enjoyed NPR’s look back at the 1985 “Live Aid” concert and how it changed fundraising forever.
7. Giving Day Playbook
Created by the Knight Foundation, this is a free, comprehensive toolkit for planning and executing a day of giving, whether it’s #GivingTuesday or any other day of the year.
8. Raise Money on #GivingTuesday (Infographic)
Data from #GivingTuesday in the past couple of years laid out in an infographic, to give you a better idea of what you can expect this year.
9. 29 Ideas for #GivingTuesday You Haven’t Thought Of
A treasure trove of #GivingTuesday gems.
Follow us at @SalesforceOrg for more tips and resources leading up to #GivingTuesday ‘16!
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