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Countdown to #GivingTuesday: T-Minus 2 Weeks

By Lori Freeman November 16, 2016

Giving Tuesday
We’ve all heard of Black Friday, the post-Thanksgiving sales extravaganza that sweeps across retailers each year. And with the advent of online shopping, these deals extended into the e-tailer space with Cyber Monday.

But not everyone knows about #GivingTuesday, a growing movement for people to give back on the Tuesday after Thanksgiving, largely powered by social media. If Black Friday and Cyber Monday kick off the pre-holiday shopping season, you could say #GivingTuesday kicks off the end-of-year fundraising season.

Started in 2012 at the Belfer Center for Innovation & Social Impact at 92nd Street Y, #GivingTuesday has since grown tremendously. Last year alone, over $116 million dollars were raised across 71 countries under the #GivingTuesday banner. Learn more about #GivingTuesday.

As part of our mission to support nonprofits everywhere, is proud to celebrate #GivingTuesday, which takes place on November 29 this year. Here are some of our favorite resources and articles from around the web to help you with your own #GivingTuesday fundraising campaign.

Ideas1. Official #GivingTuesday Toolkit
Via @GivingTues
Here’s the official toolkit provided on, chock full of tips, templates, and other resources.

Winter Giving2. 7-Day Marketing Plan for Your #GivingTuesday Campaign
By: @AllisonGauss via @classy
A day-by-day template you can use in your marketing efforts in the week leading up to the big day. Classy has also brought together a fantastic page of #GivingTuesday resources.

Donate3. Fundraising Processes You Should Track in Salesforce
By Kelsey Henneboehle of @cloud4good
With #GivingTuesday right around the corner, learn how to optimize your use of Salesforce and the Nonprofit Success Pack to raise more funds.

Fundraising Tips4. 3 Targeted Tips to Raise More Revenue at Fundraising Events
Via @IdealistConsult
Around #GivingTuesday and throughout the rest of the end-of-year fundraising season, many nonprofits will be holding events. After all, 31% of annual charitable giving happens in December. Check out these tips for making the most out of those events.

Idea5. #GivingTuesday 2016: How to Plan a Successful Fundraising Campaign
Via @CauseVox
It’s not too late to plan your #GivingTuesday campaign! CauseVox shows you how.

Live Aid6. How the 1985 ‘Live Aid’ Concerts Led to The Ice Bucket Challenge
Via @TheTakeaway
Sort of random, but if you’re looking for some inspiration for your #GivingTuesday and end-of-year fundraising campaigns, we really enjoyed NPR’s look back at the 1985 “Live Aid” concert and how it changed fundraising forever.

Plan7. Giving Day Playbook
Via @knightfdn
Created by the Knight Foundation, this is a free, comprehensive toolkit for planning and executing a day of giving, whether it’s #GivingTuesday or any other day of the year.

Giving Tuesday8. Raise Money on #GivingTuesday (Infographic)
Via @WinspireMe
Data from #GivingTuesday in the past couple of years laid out in an infographic, to give you a better idea of what you can expect this year.

Giving Tuesady9. 29 Ideas for #GivingTuesday You Haven’t Thought Of
Via @WholeWhale
A treasure trove of #GivingTuesday gems.

Follow us at @SalesforceOrg for more tips and resources leading up to #GivingTuesday ‘16!

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