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Community Hero Rebecca Joffrey

By August 25, 2014

“If we use technology to create hyper-connected communities, we can have tremendous impact.”
– Rebecca Joffrey

Rebecca JoffreyWe are celebrating the one year anniversary of the Power of Us HUB by recognizing 30 community members who have been instrumental in supporting the growing community of nonprofit and higher ed Salesforce users.

Today’s community hero is Rebecca Joffrey (@RebeccaJoffrey), Director of Interactive Services at Cornell University, College of Agriculture and Life Sciences where she is responsible for re-defining the way that students engage with alumni, faculty, staff, and peers in both physical and online spaces. Rebecca is a student experience visionary who currently leads the Foundation’s Higher Education Customer Advisory Council, has penned guest blogs for both the Foundation and (5 Reasons Why Salesforce Communities Should Be Your University’s Student Engagement Platform is one of my favorites), and has shared lessons learned and best practices in webinars and breakout sessions at various events including Dreamforce and the Foundation’s Higher Ed Summit. Whew! Beyond all that, she is also a top contributor in the Higher Education group in the Power of Us HUB.  What more can we say other than . . . THANK YOU Rebecca!

Who are you (in 250 words or less)?

“Nestle. American Express. The Tuck School of Business at Dartmouth. Cornell University. These are the professional experiences that have inspired my understanding of customer service. I am on a mission to improve the university student experience. I want to give the next generation of change makers the tools they need to connect, succeed, and improve the world around us.”

How long have you been working with Salesforce products?

“Since 2009.”

What quick tip would you give someone getting started with Salesforce?
“Stop focusing on administrative processes. Focus instead on student (or alumni) engagement and service.”

As a thank-you for all Rebecca has done for the community over the last year, the Foundation is donating $250 to a nonprofit of her choosing.

Connect with Rebecca in the Power of Us HUB